Editorial policy

This page explains how content on Strategy Lab is planned, produced and maintained, so you can judge how much to trust it.

1. Topic selection

We choose topics from the questions founders and managers actually search for and ask us. Each topic must pass one test: a reader should be able to do something concrete after reading, not just "understand the landscape".

2. Drafting

Drafts are produced with AI assistance from a detailed editorial brief (audience, angle, required sections, banned filler). We use AI as a drafting tool, the same way a newsroom uses templates and research assistants. AI does not decide what we publish.

3. Review

Before publication the editorial team checks that the reasoning holds, that numbers in worked examples are realistic and internally consistent, that frameworks are described accurately, and that the text reads like a practitioner wrote it. Pieces that fail the check are rewritten or dropped.

4. Facts and figures

We prefer worked examples with clearly hypothetical numbers over quoting statistics we cannot verify. When a widely known figure is mentioned, it is presented as approximate. We do not invent studies, surveys or expert quotes.

5. Updates and corrections

Articles show their published and last-updated dates. If you spot an error, tell us through the contact form; confirmed mistakes are corrected and the update date is changed.

6. Advertising and independence

The site is funded by display advertising served by third parties. Ads are clearly distinguishable from editorial content, and advertisers do not see or influence articles before publication. We do not accept payment for coverage.

7. Not professional advice

Everything published here is general information for educational purposes. It is not financial, legal, tax or investment advice tailored to you. See the terms of use.