90-Day Plan Template for a New Role (With Example)
A structured 90-day plan template for new managers and founders: diagnose your situation, align on priorities, and deliver a visible early win in 90 days.
September 22, 2026
Strategy, decisions, execution
Strategy you can actually execute on Monday.
Strategy Lab publishes hands-on playbooks for founders, managers and small teams: how to analyze a market, make a hard call, plan a quarter and get people to follow through. Worked examples, templates, no fluff.
Latest
Fresh from the lab
Content Marketing vs Paid Ads: What Works for Startups
A practical comparison of content marketing vs paid ads for startups: ROI, timeline, and risk by stage, with a worked example and channel mix guide.
September 22, 2026
How to Create an Ideal Customer Profile Step by Step
Build an ideal customer profile using firmographic and behavioral data. Includes a step-by-step process, realistic worked example, and a copyable template.
September 21, 2026
How to Build a Referral Program for Small Businesses
Build a word-of-mouth referral program with no big budget. Covers incentive design, timing, how to ask customers, and simple tracking for small teams.
September 21, 2026
Decision Log Template for Teams That Actually Learn
A decision log template for teams that captures options, rationale, and outcomes. Includes a 12-field copyable template and a worked SaaS example with real numbers.
September 20, 2026
6 Cognitive Biases in Business Decision Making
Six cognitive biases that distort business decisions, plus specific debiasing tactics for each, a worked example with real numbers, and a step-by-step protocol.
September 20, 2026
First Principles Thinking in Business Decisions
A four-step first principles thinking process for business decisions, with worked examples on product pricing and hiring that show exactly how to apply it.
September 19, 2026
◆ Business Strategy
Positioning, competitive analysis, business models and the choices that decide where you play and how you win.
Vertical vs Horizontal Integration Strategy: Key Differences
Learn the core differences between vertical and horizontal integration, with a worked example, comparison table, and a decision guide for founders.
September 19, 2026
What Is a Business Moat and How Do You Build One?
A business moat is a durable competitive advantage that blocks rivals from taking your customers. Learn the five types, see a real example, and find yours.
September 18, 2026
Growth vs Profitability: Which Should You Prioritize?
A decision framework for choosing between revenue growth and profit margins, with stage-based signals, a worked example, and clear checkpoints.
September 18, 2026
◈ Decision Making
Frameworks, checklists and mental models for making better calls faster with incomplete information.
Decision Log Template for Teams That Actually Learn
A decision log template for teams that captures options, rationale, and outcomes. Includes a 12-field copyable template and a worked SaaS example with real numbers.
September 20, 2026
6 Cognitive Biases in Business Decision Making
Six cognitive biases that distort business decisions, plus specific debiasing tactics for each, a worked example with real numbers, and a step-by-step protocol.
September 20, 2026
First Principles Thinking in Business Decisions
A four-step first principles thinking process for business decisions, with worked examples on product pricing and hiring that show exactly how to apply it.
September 19, 2026
▲ Marketing & Growth
Go-to-market strategy, pricing, channels and growth loops that work for small teams and tight budgets.
Content Marketing vs Paid Ads: What Works for Startups
A practical comparison of content marketing vs paid ads for startups: ROI, timeline, and risk by stage, with a worked example and channel mix guide.
September 22, 2026
How to Create an Ideal Customer Profile Step by Step
Build an ideal customer profile using firmographic and behavioral data. Includes a step-by-step process, realistic worked example, and a copyable template.
September 21, 2026
How to Build a Referral Program for Small Businesses
Build a word-of-mouth referral program with no big budget. Covers incentive design, timing, how to ask customers, and simple tracking for small teams.
September 21, 2026
▦ Planning & Execution
OKRs, roadmaps, quarterly planning and the operating rhythms that turn strategy into shipped work.
90-Day Plan Template for a New Role (With Example)
A structured 90-day plan template for new managers and founders: diagnose your situation, align on priorities, and deliver a visible early win in 90 days.
September 22, 2026
Scenario Planning: How to Use It for Business
A three-step process for building two or three plausible business scenarios so small teams can make resilient plans without enterprise-level complexity.
September 13, 2026
Weekly Team Meeting Agenda Template That Saves Time
A 30-minute weekly team meeting agenda template with role assignments, a RAG status format, and a parking lot to keep standups focused and decisions visible.
September 13, 2026
⬢ Frameworks & Tools
SWOT, Porter's Five Forces, Business Model Canvas and other tools, explained with worked examples and templates.
Gap Analysis Template: How to Identify Strategic Gaps
A practical gap analysis template for small businesses: map current state to target in three steps before locking in next year's initiatives and budget.
September 15, 2026
Business Model Canvas Template: How to Fill It Out
Learn to fill out all nine blocks of the Business Model Canvas with step-by-step prompts, a copyable template, and a completed example with real numbers.
September 15, 2026
What Is a North Star Metric and How to Define Yours
Learn what a north star metric is, see real examples from SaaS, e-commerce, and services, and run a 90-minute team workshop to align on one shared growth number.
September 14, 2026
● Leadership & Teams
Aligning people around a strategy: communication, delegation, meetings and team structure.
How to Delegate Effectively as a Team Lead or Founder
Use the delegation ladder to match each task to the right level of autonomy. Stop micromanaging and hand off work with real confidence and clarity.
September 17, 2026
How to Get Team Buy-In on a New Strategy (4 Steps)
Use this four-step facilitation sequence to share context, surface objections, co-create guardrails, and confirm commitment before execution begins.
September 16, 2026
How to Give Feedback That Actually Changes Behavior
Use the SBI model to deliver specific, actionable feedback that changes behavior without triggering defensiveness. Includes a realistic before-and-after dialogue.
September 16, 2026
How we work
Every article is built around a decision someone has to make.
We start from a real question ("should we raise prices?", "how do we run a pre-mortem?"), lay out the steps, show a worked example with numbers, and name the mistakes we see most often. Read the editorial policy to see how pieces are researched, reviewed and updated.