Sunk Cost Fallacy in Business Decisions: How to Escape It
The sunk cost fallacy in business decisions costs you twice: once when you spend it, again when you keep going. Here's how to recognize it and stop.
September 29, 2026
Strategy, decisions, execution
Strategy you can actually execute on Monday.
Strategy Lab publishes hands-on playbooks for founders, managers and small teams: how to analyze a market, make a hard call, plan a quarter and get people to follow through. Worked examples, templates, no fluff.
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Fresh from the lab
Platform vs Service Business Model: Key Differences
Compare platform and service business models across economics, scaling, and risk. Includes worked examples and a decision framework for founders.
September 29, 2026
How to Pivot Your Business Strategy Without Losing Momentum
A five-stage process to pivot your business strategy while keeping team alignment and customer trust intact. Includes a worked example with real numbers.
September 28, 2026
How to Evaluate Your Business Strategy: 5 Signals
Evaluate your business strategy with five quarterly signals: customer selection quality, price integrity, team alignment, gross margins, and competitive reaction.
September 28, 2026
Cost Leadership vs Differentiation Strategy: Which Fits
Compare cost leadership vs differentiation strategy: see the key tradeoffs, a worked example with real numbers, and a framework for choosing your competitive stance.
September 27, 2026
How to Build Psychological Safety in Your Team
Learn research-backed practices to build psychological safety in your team: create an environment where people surface problems early and speak up without fear.
September 27, 2026
How to Run a Team Retrospective That Drives Real Change
A practical guide to running team retrospectives that drive change: three formats, a step-by-step process, and a commitment protocol that sticks.
September 26, 2026
◆ Business Strategy
Positioning, competitive analysis, business models and the choices that decide where you play and how you win.
Platform vs Service Business Model: Key Differences
Compare platform and service business models across economics, scaling, and risk. Includes worked examples and a decision framework for founders.
September 29, 2026
How to Pivot Your Business Strategy Without Losing Momentum
A five-stage process to pivot your business strategy while keeping team alignment and customer trust intact. Includes a worked example with real numbers.
September 28, 2026
How to Evaluate Your Business Strategy: 5 Signals
Evaluate your business strategy with five quarterly signals: customer selection quality, price integrity, team alignment, gross margins, and competitive reaction.
September 28, 2026
◈ Decision Making
Frameworks, checklists and mental models for making better calls faster with incomplete information.
Sunk Cost Fallacy in Business Decisions: How to Escape It
The sunk cost fallacy in business decisions costs you twice: once when you spend it, again when you keep going. Here's how to recognize it and stop.
September 29, 2026
Decision Log Template for Teams That Actually Learn
A decision log template for teams that captures options, rationale, and outcomes. Includes a 12-field copyable template and a worked SaaS example with real numbers.
September 20, 2026
6 Cognitive Biases in Business Decision Making
Six cognitive biases that distort business decisions, plus specific debiasing tactics for each, a worked example with real numbers, and a step-by-step protocol.
September 20, 2026
▲ Marketing & Growth
Go-to-market strategy, pricing, channels and growth loops that work for small teams and tight budgets.
Content Marketing vs Paid Ads: What Works for Startups
A practical comparison of content marketing vs paid ads for startups: ROI, timeline, and risk by stage, with a worked example and channel mix guide.
September 22, 2026
How to Create an Ideal Customer Profile Step by Step
Build an ideal customer profile using firmographic and behavioral data. Includes a step-by-step process, realistic worked example, and a copyable template.
September 21, 2026
How to Build a Referral Program for Small Businesses
Build a word-of-mouth referral program with no big budget. Covers incentive design, timing, how to ask customers, and simple tracking for small teams.
September 21, 2026
▦ Planning & Execution
OKRs, roadmaps, quarterly planning and the operating rhythms that turn strategy into shipped work.
How to Prevent Scope Creep in Projects: A Practical Guide
Learn how to prevent scope creep with a scope boundary document, a simple change-request process, and a practical script for redirecting stakeholder requests.
September 24, 2026
How to Build a Project Roadmap Template for Small Teams
A lightweight project roadmap template for small teams under 20: how to set milestones, sequence work, assign ownership, and communicate progress clearly.
September 23, 2026
How to Run a Monthly Business Review That Actually Works
A repeatable 90-minute format and checklist for running a monthly business review that ends with real decisions—not just another status update.
September 23, 2026
⬢ Frameworks & Tools
SWOT, Porter's Five Forces, Business Model Canvas and other tools, explained with worked examples and templates.
Flywheel Model vs Funnel for Growth: Which to Use?
Compare funnel and flywheel growth models side by side, find out which one fits your business stage, and apply a worked example with real numbers.
September 26, 2026
Kano Model: How to Prioritize Features by Customer Value
Use the Kano Model to classify features as basic, performance, or delight, run a 40-person survey, and prioritize your product roadmap with real customer data.
September 25, 2026
Balanced Scorecard for Small Business: A Practical Guide
Learn how to adapt the four-perspective Balanced Scorecard framework for your small business, with a worked example, a copyable template, and a step-by-step setup guide.
September 25, 2026
● Leadership & Teams
Aligning people around a strategy: communication, delegation, meetings and team structure.
How to Build Psychological Safety in Your Team
Learn research-backed practices to build psychological safety in your team: create an environment where people surface problems early and speak up without fear.
September 27, 2026
How to Run a Team Retrospective That Drives Real Change
A practical guide to running team retrospectives that drive change: three formats, a step-by-step process, and a commitment protocol that sticks.
September 26, 2026
How to Delegate Effectively as a Team Lead or Founder
Use the delegation ladder to match each task to the right level of autonomy. Stop micromanaging and hand off work with real confidence and clarity.
September 17, 2026
How we work
Every article is built around a decision someone has to make.
We start from a real question ("should we raise prices?", "how do we run a pre-mortem?"), lay out the steps, show a worked example with numbers, and name the mistakes we see most often. Read the editorial policy to see how pieces are researched, reviewed and updated.