5 Proven Content Types That Get the Most Engagement on Facebook
As a business owner or marketer, you’re well aware of the importance of social media in your marketing strategy. But with the ever-changing algorithm and competition for attention, it can be tough to get your content seen and engaged with. That’s why we’ve compiled a list of the top 5 content types that get the most engagement on Facebook, based on data from various studies and analytics campaigns.
1. Emotional Videos
Emotional videos, especially those with a strong emotional hook, can get up to 40% more engagement than non-emotional content. This is because our brains are wired to respond to emotional stimuli, making us more likely to share and interact with content that evokes feelings. Whether it’s a heartwarming story, a dramatic rescue, or a touching animal moment, emotional videos often go viral.
2. Infographics
Infographics, which combine graphics and text, are another top-performing content type. With the average person exposed to a constant stream of information, infographics provide an easy-to-digest way to present complex data. By making information visually appealing, infographics can increase engagement by up to 35%.
3. Behind-the-Scenes (BTS) Content
BTS content, such as sneak peeks, company updates, or employee spotlights, provides a unique look into your business. This personalized approach can lead to increased employee engagement and a more humanized brand, boosting overall social media engagement by up to 30%.
4. How-to and Tutorial Content
How-to and tutorial content, such as step-by-step guides, videos, or blog posts, educate and entertain your audience, making them more likely to share and like your content. These types of content can increase engagement by up to 25%.
5. Personalized Promotions and Offers
Personalized promotions and offers, such as limited-time discounts, exclusive deals, or loyalty rewards, give your audience a sense of ownership and exclusivity. By offering targeted incentives, you can spike engagement on Facebook by up to 20%.
In conclusion, incorporating these 5 content types into your Facebook strategy can significantly boost engagement and drive results. Remember to mix and match content types to suit your brand, audience, and goals. By doing so, you’ll be well on your way to creating a Facebook presence that resonates with your followers and drives real results for your business.