10 Unconventional Ways to Advertise Your Business (That Actually Work)
Are you tired of using the same old advertising methods and not getting the results you want? Sometimes, businesses need to think outside the box to stand out in a crowded market. Here are 10 unconventional ways to advertise your business that actually work:
-
Scavenger Hunts: Create a Scavenger hunt in your local community or on social media. Encourage participants to solve clues and claim a prize. This interactive strategy builds brand awareness and generates buzz. (Example: American Express’s "Small Business Saturday" Scavenger Hunt)
-
Host a Potluck: Invite customers to a potluck dinner and showcase your products or services. This approach builds relationships and encourages word-of-mouth marketing. (Example: Steve Jobs’ Apple launch parties)
-
Crowdsourcing Campaigns: Encourage fans and customers to design or contribute to a project, and display the results on social media. This fosters engagement and loyalty. (Example: Threadless’ user-generated t-shirts)
-
Podcast Advertising: Reach a highly targeted audience through podcast sponsorships. Choose a show that aligns with your niche. (Example: HelloFresh’s sponsorship of How I Built This)
-
Partner with Influencers in Unconventional Niche-Fits: Collaborate with influencers outside your main audience, to reach new ears. (Example: Reebok’s partnership with CrossFit’s "Fit Culture" to target CrossFitters)
-
Sponsored Video Games: Utilize video game sponsorship, especially if your brand is a good fit (e.g., energy drinks at esports events). (Example: Red Bull’s sponsorship of the FIFA World Cup virtual game)
-
Host an Event During Peak Shopping Season: Organize an event during peak shopping seasons (e.g., Black Friday) to draw in crowds and generate excitement. (Example: Target’s "Thank You, Mom" store appearance event on the last Saturday in May)
-
Incorporate ASMR (Autonomous Sensory Meridian Response) Content: Create ASMR videos or audio clips to appeal to the growing audience. (Example: Calm’s guided relaxations and ASMR content)
-
Take Part in a Guinness World Record Attempt: Partner with a brand to create a memorable event, generating international attention. (Example: Mattel’s campaign to create the world’s largest Lego picture)
- Social Media Takeovers: Allow a guest influencer or thought leader to control your social media accounts for a day, bringing fresh perspectives and audience. (Example: Coca-Cola’s takeover by Influencer, Ky Sega)
By incorporating unconventional advertising methods, you’ll break through the noise and create lasting impressions. Embrace innovation, stay flexible, and always keep your audience in mind.
